All posts tagged seo

So you’ve got a web home (your website) and have worked hard on making it SEO friendly. But you still need a boost in the online buzz department. Here’s a few easy, 30-minute or less tips to get you started.

Write a blog post
Websites used to be a home page and a series of jump and landing pages. They were an interconnected loop of relevant information that led to a specific result (usually a sale). Blogging has changed that; since you update it regularly (right?), you are constantly feeding the search engines new keywords giving them reason to rank you higher and give you more buzz.

Post a video on YouTube
Video is probably the quickest way to reach a broad audience, and YouTube is the biggest channel to broadcast it on. Popular videos are two things: engaging and informative. You want to give your viewer valuable information without putting them to sleep.

So play to your strengths. If you’re funny, be funny. If you love sports, slip a few references in there of your favorite team. Don’t shy away from who you are because you want sound a certain way. Authenticity is king on the web; be who you are and people will respond.

Tweet tweet with Twitter
A “real time

In order to get the maximum effect from your website, it needs to be search-engine friendly. So search engine optimization (SEO) is very important. When you type a word or phrase in a search engine, it scours the web to find sites with relevant content. Sites the search engine considers the most relevant – the one’s with content related to the search term – are listed at the top.

Notice how the emphasis in SEO is content and not graphics or flash. If you wanted your site to be an SEO shrine, you’d have a bunch of pages with only relevant phrases and words. Sure, that site would rank high, but the bounce rate would be outrageous. That’s why you need a balance between good design and relevant, keyword-heavy content with SEO writing.

Using keywords and keyword phrases is probably the most effective way to maximize SEO. The more keywords you use, the more search engines will recognize your site as relevant and you’ll be ranked higher. Another thing that increases SEO is link building; this not only builds traffic to your site (inbound links), it helps you make friends (outbound links) with relevant content. If they like your work, they’re most likely to link back to you.

Maximizing activity to your site can seem pretty daunting. Just keep in mind what’s most important – relevant content and links – and you’ll be slowly crawling to the top of those search results.

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Last week we wrote about how large corporations were using Twitter to improve their brand image and connect with customers in new and interesting ways. This week we want to show you some simple strategies small businesses can use to monitor their brand on Twitter and other social media sites.

If your business is brand new to social media, start by creating profiles on LinkedIn, Twitter, Facebook and other social media websites. By taking this simple step, you will begin taking ownership of your company name on search results. This is an easy reputation management tactic.

The idea is that when someone searches your company name, you want to control the results they see; particularly on the first page. Instead of seeing things that are out of your control like a bad customer review or lousy press, the searcher will see your home page followed by the social media profiles you set up and perhaps some other IYP and directory listings. There are only ten spots on a search engine results page. By creating these profiles and utilizing some basic SEO tactics, you can control all ten results without much effort. (Tip: creating a Wikipedia page is also a helpful way to control the results).

After you have set up the profiles, what next? A good place to start is at search.twitter.com. This search tool from Twitter allows you to search their entire stream for keywords, like your brand name or your products and services. Enter your company name and perform a search. If someone Tweeted about your company, it may be a good idea to try to connect with them. Politely @reply to their message and if they are unhappy, see if you can address their concern. If they are saying how great your company is, thank them for the support.

For many small businesses, their company name isn’t being discussed everyday and repeating this exercise can be a waste of time. Instead tools like Tweetbeep will do the work for you and send you emails when someone Tweets about your company. There are a lot of articles about Twitter tools, but there are a few good ones: here, here and here.

Finally, develop a long term plan. Remember that social media is about community building. If you can give advice and become active among industry experts, your community will grow. The new local trends feature shows what people are talking about in your area. Become active in community discussions. If you use Twitter simply as a way to consume information rather than provide information, you will have a hard time building a community. But if you can create a community of people interested in your Tweets, you will improve your brand name and your company’s ability to retain clients.

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