Modern businesses must have an effective online marketing strategy. The internet is an invaluable tool, but getting started with an effective search engine optimization (or SEO) strategy can be a bit confusing for first-timers. Before you ever even think about starting a link-building campaign, you need to get your on page SEO in order. This is the most basic kind of SEO, and is fundamental to an online marketing strategy.
Search engine optimizers live by one motto: “Content is king.” What this means is Google, Bing, Yahoo and other search engines want to provide the most relevant website for a search, and use a website’s body copy to determine search results. If you own a dry-cleaning business in Chicago, you’d want to be on the first page when a potential customer searches “dry cleaning in Chicago,” or “Chicago dry cleaners” or “best dry cleaning in Chicago.”
These terms are referred to as “keywords,” or “search terms,” and are relevant search strings for your business. You should start by making a list of potential key words and phrases that you think potential customers might enter when trying to find your business. Next, head over to Google Insights and enter some of these keywords. This is a handy tool for showing just how popular a given search term is. After all, there’s no point in trying to rank for a term that never gets searched, right?
Using Google Insights to compare the possible search terms I listed above, I see “Chicago dry cleaners” is by far the most popular. Obviously this is the term your imaginary dry cleaning business should try to rank for. But how do you rank for a term? What can you do on to show Google, Bing and Yahoo that your site is more relevant than others?
Search engines love descriptive, original content, and this is one of the best ways to prove that your site is relevant for the keywords you want to rank for. Write the body copy of your website in an informative, conversational tone, using the keywords you want to rank for in a natural manner. Provide some quality information about your business and why a customer should choose your business over others. It’s also a good idea to make regular updates, edits and changes. This shows search engines that your website is current, valid and operational, and you’ll be rewarded accordingly.
There are a few other things you can work on to further optimize your site. Are you using your keywords in the alt tags for your images? How about in the URL itself, your domain name and your header tags? If you aren’t familiar with these terms, taking the time to familiarize yourself with basic HTML is another good idea.
At the end of the day, effective SEO isn’t really difficult. It’s time-consuming, and you have to be smart about how you approach it, but if you put user experience above search engine optimization, the rankings will follow naturally.
This is a guest blog post from Evolving Interactive featured Blogger, Tyler Moore. A bit about Tyler…
Tyler Moore lives and works in Indianapolis. His interests include blogging, web design and development, marketing, SEO and technology. He specializes in both on and off site SEO, and currently works as an SEO consultant for DocRaptor. DocRaptor is a Ruby on Rails application used to convert HTML to PDF format with a simple HTTP POST request. DocRaptor is a subscription based SaaS with a freemium business model, and handles styling better than competitive services. You can contact Tyler via email at moc.liamgnull@eroomlrelyt.