Modern businesses must have an effective online marketing strategy. The internet is an invaluable tool, but getting started with an effective search engine optimization (or SEO) strategy can be a bit confusing for first-timers. Before you ever even think about starting a link-building campaign, you need to get your on page SEO in order. This is the most basic kind of SEO, and is fundamental to an online marketing strategy.
Search engine optimizers live by one motto: “Content is king.