I guess it’s a good thing for the industry that the letters S-E-O are seeing an influx in news articles, especially in heavy hitters like the New York Times. In the last few months, I can remember reading several articles about the dark side of our otherwise under-the-radar industry. There was the article about the terribly negative reviews benefiting a sunglasses salesman / customer service pariah. Then there are the articles about link schemes that put the big businesses at the top of every search result, until they got caught.
I guess it’s a better thing that Google also reads these articles, because that seems to be the only time white hat SEO’s see results they’ve been clamoring for. The most recent article was again posted by The Times, and brought to light Google’s shortcomings in their local search section, a section Google has been actually been placing more value on in recent months. In an effort to keep listings as up to date as possible, Google allows searchers to request that a business’ status be updated to “reported to be closed