SEO

SEO Services Evolving Interactive Will Provide:

Since forming in 2008, Evolving Interactive has been one of Chicago’s premier search engine optimization (SEO) companies. We are completely dedicated to helping our clients achieve their marketing goals through effective SEO strategies. Our analysts will work closely with your company throughout every step of our campaign.

It is our goal to keep you well informed on the status of your SEO campaign from the very first kick off call. A successful SEO campaign is always growing, and there are always several strategies at work simultaneously to achieve our goals.

• Kickoff call

The first step of the SEO campaign is the kick-off call. A team of our analysts are dedicated to becoming experts in your industry. This introductory call is meant to help our analysts gain a better understanding of your business and your marketing goals, and will give you a basic understanding of the initial work we do in the first weeks. This work includes Keyword Research, Competitive Analysis, and the Site Audit.

• Keyword Research

In the first weeks of your SEO campaign, a great portion of our time is spent on keyword research. Selecting the appropriate keywords is the most important on-page decision an SEO makes. We take time to research each and every keyword to ensure optimum results. After speaking with you on the kick-off call and doing our own research, we will have a comprehensive list of the most important terms to help your site rank for the search terms you want.

• Competitive analysis

Another important step in the initial campaign is competitive analysis. Our team works to gain a better understanding of your competition on the search engines. Our research will show what your competition does well, both on-page and off, to better position your website for success.

• Tracking

There are several research tools that we use to get an initial report of your website. We target two major factors: technical issues and usability of your website, and how potential customers are finding you. We research this for a couple of weeks before our follow-up call to get a better understanding of where your site stands at the start of the campaign.

• Site audit

After we have finished the research, we begin an extensive audit of your website. The site audit serves as a snapshot of your website at this time, which we will use to build off of in the following months of the campaign. Our analysis will highlight the on-page changes and off-page strategies we will implement to get your website ranking at the top of the search engine results. The site audit includes:

• An overview of the keywords we are targeting and a detailed plan to get your site to rank for those keywords.
• Recommendations on where to include keywords for optimal effect.
• Usability recommendations.
• Advice on redirects and error pages.
• Instructions on how to implement SEO friendly tools that will help us track progress and target potential customers.

• Site Audit Review

A team of analysts will go over the audit with you in detail, making sure you understand the SEO campaign in the initial weeks and the months that follow. We will work with you to implement the recommendations made in the audit or make the changes for you.

• Develop a Robust Link Building Profile

Once we have a good understanding of your industry, our analysts start a link-building campaign. Link building is an important aspect of SEO. By acquiring links from relevant websites that pertain to your industry, you improve your site’s link popularity, and subsequently your ad position. Evolving Interactive is a white hat SEO agency, so it is our guarantee that all of the links we procure for your site will be relevant. We do not participate in any tactics prohibited by search engines.

• Daily, weekly and monthly reporting

At Evolving Interactive, we believe in helping out clients gain an understanding of the work we are doing through SEO. Our analysts are available to you anytime you have a question or comment about the status of your campaign. Early in the campaign, our analysts will be in contact often to keep you informed on progress and to follow up on the site audit recommendations.

• Monthly review

Each month we will have a phone call to go over the monthly report. This is an opportunity for us to set new goals for the next month and be held accountable for the progress we made in the previous month.