Pay per click advertising, or paid search marketing, is a form of marketing in which an advertiser creates advertisements to run on search engines, but only pays for those ads when someone actually clicks on them. If it is done correctly, search engine marketing is an effective and inexpensive way for businesses to obtain sales leads, improve brand recognition and/or generate sales online. At Evolving Interactive, we can help improve a PPC campaign you have already built or create one from scratch. Our methodology is based on a proven track record. Our analysts are experienced at running campaigns of all sizes for a variety of industries.
We are not interested in simply generating clicks to your website. Our focus is on delivering customers to your business. Through the use of technology, we are able to identify successful patterns. We use this data to make decisions about how to allocate budgets and bids in order to improve your overall ROI.
Unlike other agencies, all clients are assigned an analyst that you can reach directly. There are no account managers or gatekeepers to get through. Just pick up the phone or shoot your analyst an email.
Services Evolving Interactive Will Provide
- We want to know the ins and outs of your business. Our initial step to any account creation is a Kick Off Call, where we learn about your business goals and discuss what has worked and what has not worked for you in the past. From there we will help create an effective campaign that is in-tune and aligned with your business objectives. We feel the more we know about you, the better we can do our jobs. It also enables us to manage your expectations from Day 1.
- Creating a campaign structure that focuses on aligning relevant keywords with applicable text ads.
Master Account “Profile”
- Creation of an extensive list of keywords and text ads, including local business ads, mobile ads and contextual ads where appropriate.
- Gaining a better understanding of your competition on the search engines and developing a plan for how to position your website for success.
- Detailed analysis of keyword performance using Key Performance Indicators including: Cost Per Click (CPC), Cost Per Acquisition (CPA), Quality Score, Ad Positioning, etc.
- Analyzing which keywords and which match types convert best in order to decide where to devote more of the resources.
- Pausing poor performing keywords or removing them from the ad group and creating more applicable text ads.
A/B Split Testing
- Split testing different text ad variations and well as different landing pages to find out what combination converts best.
- Our team will help strategize creative ways to help promote current sales and promotions with a quick turn-over.
Monthly customized reporting
- Tracking your progress to ensure that we are improving your ROI.
- Each month we will have a phone call to go over the monthly report. This is an opportunity for us to set new goals for the next month and be held accountable for the progress we made in the previous month.