Another shake-up in the SEO world. Google recently released a new search engine algorithm called Hummingbird. This update has affected 90% of searches and focuses on conversational queries rather than keyword based queries. Hummingbird indexes websites based on how thoroughly they answer the searcher’s intent. Because of technologies like Siri and voice command, conversational search has become much more commonplace. For example, searches like “Mona Lisa location

Voice search is changing the way that people search on the internet, and thus changing the game for SEO. Before technologies like Siri and voice command, people would search by entering specific keywords or keyword phrases into a search engine. Now, because of voice search, there is a shift from queries focused on precise keywords to a more relaxed and conversational language.

For example, if you are searching for a hair salon via voice command you might say “Where can I find a good hair salon?

Content is king right now. While there is still something to be said for link building (only the strong survive), expanding the content to your website, and making sure that content is worthwhile, is the way to go. In truth, your SEO efforts should have a blend of various strategies. Everything in moderation. But no doubt that adding great content that your users will care about on regular basis will only benefit your website’s value.

The DO’s in creating excellent content

Start building up your website –

  • Go through all of the content on your website and make sure that it lines up with the goals and purpose of why you created your website
  • Create a blog! This is very important in order to receive more backlinks, more indexed pages and in the end more traffic. Make sure to update your blog frequently.
  • Create a team or assign someone to keep the blog up-to-date. Have this team look over not only your blog but all of the content on your website
  • Use different content models such as comics, newsletters, infographics, webinar, open discussions, podcasts throughout your website
  • Include social media buttons at the end of your articles to make it easier for your readers to repost your content. Use only your 3 main social media platforms as buttons; having any more can be overwhelming to the reader.
  • Check your meta description tags and make sure they are compelling for people that are clicking through the SERPs

The DONT’s in creating content

  • Do not post repeated, meaningless, duplicate and boring content. Readers will not be interested and your articles will not be shared.
  • Make sure that your content relates to the overall purpose of your website

Create content that stands out                

  • Have a clear purpose in mind when writing content – Ask yourself: who is your audience, what are they looking for by reading your content, how can you assist your audience, and what your business is looking to get out of the content that you are writing
  • Create a strategy for the content that you display. Define the general theme or direction that you want your content to go in.
  • Decide how you wish to create, distribute, and maintain your content over time.
  • Create a performance metric to measure the success of your content marketing

Main nuggets of wisdom –

  • The main goals in content marketing is to build trust with your audience and create a lasting following with them
  • Think of your audience
  • Educate and help your readers with your content


Content expansion is the best thing you can do for your website right now, from an SEO perspective. Get creative and think of all of the ways you can add valuable content to your site that will appeal to your users. Have you thought about adding videos to your site? You should! Videos that peak your users interest are valuable, and can be more engaging than infographics and text.

When videos are engaging and educational for the user, people are more likely to share them.  The primary focus when creating a video for your site is to make sure that it is quick to load for the user, mobile friendly, and containing simple content.

It is not necessary for your video to go viral in order for it to get attention, or even provide a few links back to your site. You want informative videos that provide useful information for the people searching for your topic. Your content can target a specific demographic, and should engage your audience with the information. The method of relaying the information is up to you. Get creative in order to build an audience for your specific video. By discussing the subject in a unique or entertaining way, you can ensure more traffic for your topic, which can translate into traffic to your website.

When deciding which platform to share your video, most use social video platforms such as YouTube or Vimeo. These sites are perfect for getting your video in front of a large audience, and can easily be embedded on your site.  Videos related to specific search queries will often show up in the search results, and can lead to direct traffic.

The best option then when sharing a video would be either having an embedded link on your site through self-hosting or by hosting through a paid third party provider. Some examples of a video third party provider are Videyard, Vzaar, Vimeopro, Viddler, Wistia, Brightcove, Oculu, and Bitsontherun.

Ideally, your video becomes a topic of conversation, a shared piece of information, or a resource for topics on similar websites. Your video should be instructive, enjoyable, and to the point.

Gears have shifted within the last year, and the name of the SEO game is content. What are all of the ways we can generate useful or interesting content for potential customers, followers, friends, etc. Today in our Effective SEO update, we talk about Pinterest. Specifically, we talk about the value of adding video to your Pinterest board and how creating a diverse and engaging board can lead to more interactions with the people following you.

Many people that use Pinterest don’t even know that they can pin videos to their boards and believe it or not videos can be one of the most effective way to get other Pinterest users to see and share your content. Most of the people that browse on Pinterest do so while doing other things. Social media users are generally considered passive users for that reason, and it takes a lot to keep their attention. Videos are an excellent way to do this. By creating video pinboards, you’re more likely to hold a user’s attention for more than just a minute or two. Once a user likes your content and spends more than a few minutes with it, they’ll be more likely to click through to your site or share your content with other like-minded individuals.

Pinning Videos to Existing Boards

If you’re already using Pinterest and have created boards that you add to on a regular basis, consider adding a video the next time you want to add content to a board. Videos can attract people that already have an interest in your content or a specific board to come back and look at your content again. In some cases, you may find that people who have already commented on your boards or shared them will do so again if you add video content.

Picking Video Content to Pin to Existing Boards

While the video content you add doesn’t have to be yours, it should of course be related to the board that you’re pinning it on however, the video content you add to an existing pinboard really doesn’t have to have a ton of value. That means that if you have a pinboard about “How to take care of Dachshund’s