Content is king right now. While there is still something to be said for link building (only the strong survive), expanding the content to your website, and making sure that content is worthwhile, is the way to go. In truth, your SEO efforts should have a blend of various strategies. Everything in moderation. But no doubt that adding great content that your users will care about on regular basis will only benefit your website’s value.

The DO’s in creating excellent content

Start building up your website –

  • Go through all of the content on your website and make sure that it lines up with the goals and purpose of why you created your website
  • Create a blog! This is very important in order to receive more backlinks, more indexed pages and in the end more traffic. Make sure to update your blog frequently.
  • Create a team or assign someone to keep the blog up-to-date. Have this team look over not only your blog but all of the content on your website
  • Use different content models such as comics, newsletters, infographics, webinar, open discussions, podcasts throughout your website
  • Include social media buttons at the end of your articles to make it easier for your readers to repost your content. Use only your 3 main social media platforms as buttons; having any more can be overwhelming to the reader.
  • Check your meta description tags and make sure they are compelling for people that are clicking through the SERPs

The DONT’s in creating content

  • Do not post repeated, meaningless, duplicate and boring content. Readers will not be interested and your articles will not be shared.
  • Make sure that your content relates to the overall purpose of your website

Create content that stands out                

  • Have a clear purpose in mind when writing content – Ask yourself: who is your audience, what are they looking for by reading your content, how can you assist your audience, and what your business is looking to get out of the content that you are writing
  • Create a strategy for the content that you display. Define the general theme or direction that you want your content to go in.
  • Decide how you wish to create, distribute, and maintain your content over time.
  • Create a performance metric to measure the success of your content marketing

Main nuggets of wisdom –

  • The main goals in content marketing is to build trust with your audience and create a lasting following with them
  • Think of your audience
  • Educate and help your readers with your content

 

Content expansion is the best thing you can do for your website right now, from an SEO perspective. Get creative and think of all of the ways you can add valuable content to your site that will appeal to your users. Have you thought about adding videos to your site? You should! Videos that peak your users interest are valuable, and can be more engaging than infographics and text.

When videos are engaging and educational for the user, people are more likely to share them.  The primary focus when creating a video for your site is to make sure that it is quick to load for the user, mobile friendly, and containing simple content.

It is not necessary for your video to go viral in order for it to get attention, or even provide a few links back to your site. You want informative videos that provide useful information for the people searching for your topic. Your content can target a specific demographic, and should engage your audience with the information. The method of relaying the information is up to you. Get creative in order to build an audience for your specific video. By discussing the subject in a unique or entertaining way, you can ensure more traffic for your topic, which can translate into traffic to your website.

When deciding which platform to share your video, most use social video platforms such as YouTube or Vimeo. These sites are perfect for getting your video in front of a large audience, and can easily be embedded on your site.  Videos related to specific search queries will often show up in the search results, and can lead to direct traffic.

The best option then when sharing a video would be either having an embedded link on your site through self-hosting or by hosting through a paid third party provider. Some examples of a video third party provider are Videyard, Vzaar, Vimeopro, Viddler, Wistia, Brightcove, Oculu, and Bitsontherun.

Ideally, your video becomes a topic of conversation, a shared piece of information, or a resource for topics on similar websites. Your video should be instructive, enjoyable, and to the point.

Gears have shifted within the last year, and the name of the SEO game is content. What are all of the ways we can generate useful or interesting content for potential customers, followers, friends, etc. Today in our Effective SEO update, we talk about Pinterest. Specifically, we talk about the value of adding video to your Pinterest board and how creating a diverse and engaging board can lead to more interactions with the people following you.

Many people that use Pinterest don’t even know that they can pin videos to their boards and believe it or not videos can be one of the most effective way to get other Pinterest users to see and share your content. Most of the people that browse on Pinterest do so while doing other things. Social media users are generally considered passive users for that reason, and it takes a lot to keep their attention. Videos are an excellent way to do this. By creating video pinboards, you’re more likely to hold a user’s attention for more than just a minute or two. Once a user likes your content and spends more than a few minutes with it, they’ll be more likely to click through to your site or share your content with other like-minded individuals.

Pinning Videos to Existing Boards

If you’re already using Pinterest and have created boards that you add to on a regular basis, consider adding a video the next time you want to add content to a board. Videos can attract people that already have an interest in your content or a specific board to come back and look at your content again. In some cases, you may find that people who have already commented on your boards or shared them will do so again if you add video content.

Picking Video Content to Pin to Existing Boards

While the video content you add doesn’t have to be yours, it should of course be related to the board that you’re pinning it on however, the video content you add to an existing pinboard really doesn’t have to have a ton of value. That means that if you have a pinboard about “How to take care of Dachshund’s

Yesterday Facebook Graph Search launched and our phones were ringing as clients understandably want to know more about it. While we completely understand our client’s interest in Graph Search, we are in the process of gathering as much information as possible. It would be premature to provide a robust list of recommendations for how to get more exposure from Graph Search. For the time being, I would point you to recommendations directly from Facebook about how to help people discover your business. With that caveat out of the way, we have been monitoring the news closely and have some important points we want to address.

What is Facebook Graph Search?

Facebook Graph Search allows you to search for people, places and things by leveraging your existing friend data and publicly shared information of non-friends. Keep in mind that this is an incredible amount of data which allows you to search in new ways. For instance, you couldn’t search in Google for restaurants in East Lansing, MI liked by your friends who went to Michigan State University. Graph Search also has many non-commercial benefits. You can now search for photos, videos, and music that friends have liked. It is in beta right now, but expect it to be available to everyone soon.

What does this mean for your business?

We believe that Graph Search is helpful for certain kinds of businesses. Most of the examples of how to use Graph Search involve businesses like restaurants, retail and some services. You can easily imagine how this will benefit restaurant owners and encourage them to solicit likes. However, it’s unclear how Graph Search benefits other kinds of businesses. People tend to think of search in purely positive ways – find a restaurant, a boutique, a place to dance, etc. In reality people have a lot of interactions with businesses that they might now want to announce to the world. Facebook users are far less likely to “like

Social media has become an important part of pretty much all businesses, including traditional brick and mortar businesses and online businesses. However, social media has become increasingly important for people that work in SEO, since social media is being used differently by many companies to find their target audience.

Individuals that work in SEO have also seen major changes that have likely affected the way that they work, giving them even more incentive to utilize social media as an outlet for creating and getting work.

Google Algorithm Updates

Google Panda and subsequent updates have had a major impact on people that work in SEO. Recent changes to Google Penguin and Panda have been put in place to penalize companies and individuals that produce fast, low-quality content just to fit in keywords that are popular in searches and on social media sites like Facebook, Twitter and Google+. Many major sites labeled as content mills – sites that employed writers to write on a variety of topics based on a particular keyword – were penalized the most. However, these algorithm updates also affected bloggers and people that make their living doing SEO work for private companies.

Local SEO

Local SEO has become more and more important since Google changed its algorithm, and it has become very popular with many businesses because it allows them to find only clients or customers in their area that fit their criteria. That means more focused marketing, which can result in more business at a reduced cost for many businesses. Many businesses use SEO writers to create local content for their Facebook, Twitter or Google+ pages to help them attract clients.

While writing for social media isn’t that much different than writing for a blog, understanding what works best on sites like Facebook and Twitter – which has a letter counter restriction – can help you do your best work.

Social Media Affects Ranking

After Google algorithm changes, social media rankings have become more and more important to businesses and writers that use SEO to drive traffic to their blog or website. This is because Google put more importance on organic links and mentions of a certain keyword or brand than on many other websites. The more people are talking about your product or business on social media sites like Google+ and Facebook, the higher your ranking will be. That’s why writing for social media sites has become so popular among SEO content producers.

Social media numbers should also be viewed in conjunction with more traditional page rankings and backlinks.

Apps Are Your Friend

Apps designed to help you create quality posts for social media sites like HootSuite also allow you to monitor how your post is doing and how many people are looking at and sharing your information.

HootSuite also allows you to publish your content across various networks in a safe, secure manner that is very user friendly for most SEO content creators.

Another app that’s popular among SEO content producers is BufferApp, which allows you to create posts in advance and share them on social media sites throughout the day. BufferApp also works with your email provider so that you can share updates through your e-mail system if you’re on the go. While there are certain restrictions with BufferApp about how many posts you can create in advance, most people won’t ever reach the limit, making it a very efficient tool.

Pingraphy works sort of like BufferApp, but it’s designed for both business and personal users of Pinterest. Pingraphy allows you to disperse your pins throughout the day so that you don’t bombard your followers all at once. Using Pingraphy also allows you to post during peak hours when you know your followers will be ready to look at the items that you’re posting.

If you’re doing SEO content work on social media sites, these useful apps can make it much easier to share what you want to share, when you want to share it. They can also help you to reach more of your target audience by allowing you to create more content. Using apps also means that you don’t have to sit at your desk all day updating Twitter and Facebook.

Today’s Guest Blog Post courtesy of Marcela De Vivo:

Marcela De Vivo is a freelance writer in the Los Angeles area, specializing in articles about the best blog content, SEO, and moving blogs to WordPress.

 

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