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Archive for the ‘Twitter’ Category

Evolving Interactive Guest Blog Post: SEO and Social Media: Working Together, Working For You

Social media has become an important part of pretty much all businesses, including traditional brick and mortar businesses and online businesses. However, social media has become increasingly important for people that work in SEO, since social media is being used differently by many companies to find their target audience.

Individuals that work in SEO have also seen major changes that have likely affected the way that they work, giving them even more incentive to utilize social media as an outlet for creating and getting work.

Google Algorithm Updates

Google Panda and subsequent updates have had a major impact on people that work in SEO. Recent changes to Google Penguin and Panda have been put in place to penalize companies and individuals that produce fast, low-quality content just to fit in keywords that are popular in searches and on social media sites like Facebook, Twitter and Google+. Many major sites labeled as content mills – sites that employed writers to write on a variety of topics based on a particular keyword – were penalized the most. However, these algorithm updates also affected bloggers and people that make their living doing SEO work for private companies.

Local SEO

Local SEO has become more and more important since Google changed its algorithm, and it has become very popular with many businesses because it allows them to find only clients or customers in their area that fit their criteria. That means more focused marketing, which can result in more business at a reduced cost for many businesses. Many businesses use SEO writers to create local content for their Facebook, Twitter or Google+ pages to help them attract clients.

While writing for social media isn’t that much different than writing for a blog, understanding what works best on sites like Facebook and Twitter – which has a letter counter restriction – can help you do your best work.

Social Media Affects Ranking

After Google algorithm changes, social media rankings have become more and more important to businesses and writers that use SEO to drive traffic to their blog or website. This is because Google put more importance on organic links and mentions of a certain keyword or brand than on many other websites. The more people are talking about your product or business on social media sites like Google+ and Facebook, the higher your ranking will be. That’s why writing for social media sites has become so popular among SEO content producers.

Social media numbers should also be viewed in conjunction with more traditional page rankings and backlinks.

Apps Are Your Friend

Apps designed to help you create quality posts for social media sites like HootSuite also allow you to monitor how your post is doing and how many people are looking at and sharing your information.

HootSuite also allows you to publish your content across various networks in a safe, secure manner that is very user friendly for most SEO content creators.

Another app that’s popular among SEO content producers is BufferApp, which allows you to create posts in advance and share them on social media sites throughout the day. BufferApp also works with your email provider so that you can share updates through your e-mail system if you’re on the go. While there are certain restrictions with BufferApp about how many posts you can create in advance, most people won’t ever reach the limit, making it a very efficient tool.

Pingraphy works sort of like BufferApp, but it’s designed for both business and personal users of Pinterest. Pingraphy allows you to disperse your pins throughout the day so that you don’t bombard your followers all at once. Using Pingraphy also allows you to post during peak hours when you know your followers will be ready to look at the items that you’re posting.

If you’re doing SEO content work on social media sites, these useful apps can make it much easier to share what you want to share, when you want to share it. They can also help you to reach more of your target audience by allowing you to create more content. Using apps also means that you don’t have to sit at your desk all day updating Twitter and Facebook.

Today’s Guest Blog Post courtesy of Marcela De Vivo:

Marcela De Vivo is a freelance writer in the Los Angeles area, specializing in articles about the best blog content, SEO, and moving blogs to WordPress.

 

Iran Bans Gmail

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Iran’s telecommunications agency announced a permanent suspension of Google’s email services. According to the agency, they will be rolling out a national email service for Iranian citizens.  All this in the midst of an expected anti-government protest; which stems from last May’s presidential elections.  If you remember, Twitter played a huge role for communication during the protests; this caused a lot of Iranian citizens to be reliant on western technology.  Prior to May’s election, the Iranian government  blocked access to Facebook.  Not only have the social networking sites and Gmail been blocked, the Wall Street Journal reports that the police have confiscated satellite dishes from residential rooftops.

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Twitter for Business

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Realizing the brand-building potential, savvy business owners are leveraging Twitter to interact with customers. Twitter enables brand-to-customer conversations through comfortable, open forums. In fact, 20% of tweets are about brands, and they come from both consumers and businesses.

Comcast uses Twitter to scan for complaints and engage with customers. The idea was born when someone in the company realized scores of public complaints against Comcast were being vented via Twitter. In response, the cable company built a team of 11 people whose function is simply to scour the site and respond to Comcast-related tweets. Much to many users’ surprise, the Comcast team responds to tweets, identifying themselves as a company representative and asking if they can help. Comcast execs are highly satisfied with the unique dialogue Twitter has enabled, noting that the conversations are dissimilar to the typical phone complaints the company receives. “[Twitter is] a little more personal. More back-and-forth discussions, and it’s less formal. And it gives immediacy to interactions,” says Frank Eliason, Comcast’s director of digital care.

For instance, an angry Comcast customer wrote, “I would suggest you tell the people in charge of the money to do their jobs.” A moment later, she was compelled to tweet again: “P.S. If my credit score is negative, it is your fault for not paying enough attention or not calling off your dogs.” In response, Eliason suggested (to a BusinessWeek writer who was observing his work) to reply and simply thank her for her suggestion, with a period at the end. “I wouldn’t do a smiley face when we’re doing a collections issue,” he says. Although not a quick fix for some deeply rooted business issues, Eliason and his team’s work has made Comcast accessible and trustworthy to customers. When Twitter users think Comcast, they think Eliason. “Right now I have 5,700 followers. They know about my family Web site. It gives a face to Comcast,” he told BusinessWeek.

A number of corporations have followed Comcast’s lead, using Twitter as a means to reach out to consumers and resolve complaints. Travel companies like Virgin America use Twitter regularly to communicate everything from vacation specials to possible flight delays. But Virgin takes its Twitter presence a step further than the competition, communicating much more than just deals and flight status, and asking for open communication from its customers in return. And its more than 20,000 followers deliver, filling Virgin’s Twitterstream with photos of themselves aboard Virgin flights or on vacations made possible by the airline. Virgin also retweets its passengers’ posts. During one flight, a recent medical school tweeted her excitement about her accomplishment and about being aboard Virgin America. Rather than congratulating her, Virgin retweeted and asked someone to buy her a drink on the flight. There was an immediate response and the surprised grad was quickly presented with a drink, compliments of Row 11.

Businesses and organizations have also made use of Tweetups to further their brand. For instance, in April 2009 the National Hockey League (NHL) worked with fans to organize a series of Tweetups that occurred simultaneously around the world. The Tweetup effort brought together 1,200 fans in 23 cities, and reached an estimated 240,000 through Twitter and millions more through press coverage, which included a mention in USA Today. Increased Twitter action on the day of the Tweetups also spurred countless brand impressions. On the opening night of the playoffs, the term “NHL” was mentioned on Twitter more than twice as often as on a normal day. And #NHLtweetup became a trending topic for the day. Now the league has a dedicated social media department and has planned more Tweetups for the 2009-2010 season.
Twitter has emerged as the hottest brand building and customer service tool on the market and, ironically, it was not created for that purpose. But corporate tweeting has spread like wildfire and has been met with praise from consumers, who appreciate the fact that there is a human being at the other end of that Twitterstream – a welcome change in today’s impersonal business world of stiff corporate policies and procedures. Using Twitter is not just for the large corporations. Twitter also gives smaller, local businesses a voice and a solution to some of the complaints of the consumer. Look out next week for some strategies and helpful tools to help you monitor your brand on Twitter and other social media.

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