All posts in social media optimization

Voice search is changing the way that people search on the internet, and thus changing the game for SEO. Before technologies like Siri and voice command, people would search by entering specific keywords or keyword phrases into a search engine. Now, because of voice search, there is a shift from queries focused on precise keywords to a more relaxed and conversational language.

For example, if you are searching for a hair salon via voice command you might say “Where can I find a good hair salon?

Gears have shifted within the last year, and the name of the SEO game is content. What are all of the ways we can generate useful or interesting content for potential customers, followers, friends, etc. Today in our Effective SEO update, we talk about Pinterest. Specifically, we talk about the value of adding video to your Pinterest board and how creating a diverse and engaging board can lead to more interactions with the people following you.

Many people that use Pinterest don’t even know that they can pin videos to their boards and believe it or not videos can be one of the most effective way to get other Pinterest users to see and share your content. Most of the people that browse on Pinterest do so while doing other things. Social media users are generally considered passive users for that reason, and it takes a lot to keep their attention. Videos are an excellent way to do this. By creating video pinboards, you’re more likely to hold a user’s attention for more than just a minute or two. Once a user likes your content and spends more than a few minutes with it, they’ll be more likely to click through to your site or share your content with other like-minded individuals.

Pinning Videos to Existing Boards

If you’re already using Pinterest and have created boards that you add to on a regular basis, consider adding a video the next time you want to add content to a board. Videos can attract people that already have an interest in your content or a specific board to come back and look at your content again. In some cases, you may find that people who have already commented on your boards or shared them will do so again if you add video content.

Picking Video Content to Pin to Existing Boards

While the video content you add doesn’t have to be yours, it should of course be related to the board that you’re pinning it on however, the video content you add to an existing pinboard really doesn’t have to have a ton of value. That means that if you have a pinboard about “How to take care of Dachshund’s

Social media has become an important part of pretty much all businesses, including traditional brick and mortar businesses and online businesses. However, social media has become increasingly important for people that work in SEO, since social media is being used differently by many companies to find their target audience.

Individuals that work in SEO have also seen major changes that have likely affected the way that they work, giving them even more incentive to utilize social media as an outlet for creating and getting work.

Google Algorithm Updates

Google Panda and subsequent updates have had a major impact on people that work in SEO. Recent changes to Google Penguin and Panda have been put in place to penalize companies and individuals that produce fast, low-quality content just to fit in keywords that are popular in searches and on social media sites like Facebook, Twitter and Google+. Many major sites labeled as content mills – sites that employed writers to write on a variety of topics based on a particular keyword – were penalized the most. However, these algorithm updates also affected bloggers and people that make their living doing SEO work for private companies.

Local SEO

Local SEO has become more and more important since Google changed its algorithm, and it has become very popular with many businesses because it allows them to find only clients or customers in their area that fit their criteria. That means more focused marketing, which can result in more business at a reduced cost for many businesses. Many businesses use SEO writers to create local content for their Facebook, Twitter or Google+ pages to help them attract clients.

While writing for social media isn’t that much different than writing for a blog, understanding what works best on sites like Facebook and Twitter – which has a letter counter restriction – can help you do your best work.

Social Media Affects Ranking

After Google algorithm changes, social media rankings have become more and more important to businesses and writers that use SEO to drive traffic to their blog or website. This is because Google put more importance on organic links and mentions of a certain keyword or brand than on many other websites. The more people are talking about your product or business on social media sites like Google+ and Facebook, the higher your ranking will be. That’s why writing for social media sites has become so popular among SEO content producers.

Social media numbers should also be viewed in conjunction with more traditional page rankings and backlinks.

Apps Are Your Friend

Apps designed to help you create quality posts for social media sites like HootSuite also allow you to monitor how your post is doing and how many people are looking at and sharing your information.

HootSuite also allows you to publish your content across various networks in a safe, secure manner that is very user friendly for most SEO content creators.

Another app that’s popular among SEO content producers is BufferApp, which allows you to create posts in advance and share them on social media sites throughout the day. BufferApp also works with your email provider so that you can share updates through your e-mail system if you’re on the go. While there are certain restrictions with BufferApp about how many posts you can create in advance, most people won’t ever reach the limit, making it a very efficient tool.

Pingraphy works sort of like BufferApp, but it’s designed for both business and personal users of Pinterest. Pingraphy allows you to disperse your pins throughout the day so that you don’t bombard your followers all at once. Using Pingraphy also allows you to post during peak hours when you know your followers will be ready to look at the items that you’re posting.

If you’re doing SEO content work on social media sites, these useful apps can make it much easier to share what you want to share, when you want to share it. They can also help you to reach more of your target audience by allowing you to create more content. Using apps also means that you don’t have to sit at your desk all day updating Twitter and Facebook.

Today’s Guest Blog Post courtesy of Marcela De Vivo:

Marcela De Vivo is a freelance writer in the Los Angeles area, specializing in articles about the best blog content, SEO, and moving blogs to WordPress.

 

Today on the Evolving Interactive SEO Blog, we feature a guest post about how to optimize your Facebook profile in a few easy steps. Social media management is a key element to optimizing your business for search engines, a point our guest blogger points out.

Whether you’re running a business or you’re trying to promote yourself, you need to use social networks like Facebook to reach new audiences. Here are a few tips for quickly gaining new followers on Facebook.

1. Engage your followers

Don’t be afraid to ask your readers questions or to offer prizes and contests through your Facebook page. When you make an attempt to communicate with your page’s fans, you bring a lot of positive attention to your page and increase your chances of a viral post.

When you engage your followers, make your posts short and sweet. Try to hook your audience’s attention. If you’re having a lot of trouble getting followers, you might even offer a prize to viewers who share your Facebook page with their friends.

2. Don’t self-promote too frequently

Once you have visitors coming in from shared posts, ads and links, you need to make sure that the first thing that visitors see is a page that offers some value to them. If all of your posts promote your business, band or self, you won’t win too many new followers.

Vary your posts and try to give your visitors a reason to come back. Post interesting links and invite discussion in the comments of each post. You’ll stand a much better chance of getting a viral post that can drive more attention to your page. Remember to check your Facebook page’s Insights to see whether visitors are responding well to a specific type of post.

3. Optimize your page

One of the easiest ways to get quick traffic is to make sure that your page looks impressive. Pay a professional graphic design company to make appropriately sized images for your page. Use an optimized URL by visiting the settings of your Facebook page and make sure that the new URL is easy for your visitors to remember. Delete boring or irrelevant posts and make sure that your page looks professional.

When you have a good Facebook page, you can add your URL to your email signature, put it on business cards and promote it directly, but wait to take this step until you’ve optimized every element. Eventually, growing your base of Facebook followers will be as easy as posting regular updates and including your URL wherever you can, but first you need to understand your audience to make the type of page that people follow regularly.

Guest post courtesy of Shai Atanelov, the Client Services Director for New Edge Design, a web design company in New York.

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Here in Chicago, it’s raining links and blogs. (SEO joke. Sorry.) In our last blog post, we discussed being proactive and original with your SEO campaigns, wowing potential customers with your freestyle, outside the box thinking. But, today I don’t feel like it. With the dreariness of a long Chicago winter ahead, and days like this, here is a list of five SEO strategies that can pass the time and still help you market your business.

Link Building – This is one of our premier SEO services for our clients. It’s the strategy (art) of connecting with relevant sites and having them link back to your site because you have something important to share; like an idea, product, or service. Link Building is my #1 favorite lazy day SEO activity. I turn on a movie or play a few albums, and just plug away at the computer. Most of link building is research, and reaching out to websites. It takes a while, but it is the backbone of search engine optimization. Plus, you can get in the zone and make a lot of progress when not distracted with the dreary outside world.

Blog Writing – Considering our last post, you can look for inspiration in anything to promote your website with a new blog post. A grey day is no exception (re: this post). Grab a hot beverage and just write. Try to keep it loose and comfortable. Come up with a few topics you haven’t blogged about in a while, and give a few reminders and updates to your readers.

Social Media Promotions – From a marketing standpoint, this is a slam dunk for local businesses that are social media savvy. In order to get a few extra followers, likes, and shares; target the people nearby passing the rainy day blues in front of their computers. Offer a promotion that will warm them up a bit. For example, “Rainy Day Special – The first five people to repost this on their wall receive two free movie passes, Starbucks Giftcard, etc

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