Gears have shifted within the last year, and the name of the SEO game is content. What are all of the ways we can generate useful or interesting content for potential customers, followers, friends, etc. Today in our Effective SEO update, we talk about Pinterest. Specifically, we talk about the value of adding video to your Pinterest board and how creating a diverse and engaging board can lead to more interactions with the people following you.
Many people that use Pinterest don’t even know that they can pin videos to their boards and believe it or not videos can be one of the most effective way to get other Pinterest users to see and share your content. Most of the people that browse on Pinterest do so while doing other things. Social media users are generally considered passive users for that reason, and it takes a lot to keep their attention. Videos are an excellent way to do this. By creating video pinboards, you’re more likely to hold a user’s attention for more than just a minute or two. Once a user likes your content and spends more than a few minutes with it, they’ll be more likely to click through to your site or share your content with other like-minded individuals.
Pinning Videos to Existing Boards
If you’re already using Pinterest and have created boards that you add to on a regular basis, consider adding a video the next time you want to add content to a board. Videos can attract people that already have an interest in your content or a specific board to come back and look at your content again. In some cases, you may find that people who have already commented on your boards or shared them will do so again if you add video content.
Picking Video Content to Pin to Existing Boards
While the video content you add doesn’t have to be yours, it should of course be related to the board that you’re pinning it on however, the video content you add to an existing pinboard really doesn’t have to have a ton of value. That means that if you have a pinboard about “How to take care of Dachshund’s”, for example, there’s absolutely nothing wrong with adding a short YouTube video of dachshund puppies playing in the park or running after a ball. That video doesn’t really contribute anything to the quality of your content, but it doesn’t take away from your real quality information, either. In fact, pinning a video could get more people to check out the quality content on the rest of the board. After all, who doesn’t want to watch cute puppies playing in the park or chasing after a ball on a summer day? People that do watch your video may share your other content and check out your other boards as well.
Creating Pinboards Exclusively for Videos
Adding video to your existing pin boards isn’t the only option when it comes to putting video content on Pinterest. While that may be helpful for some Pinterest users, others may find that making a new pin board or two exclusively for certain types of videos will be best for them. For example, a pin board dedicated exclusively to funny viral videos may be a big hit, and on that particular board, there’s really no room for anything except video content. Pinboards created exclusively for video can hold a Pinterest user’s attention for a much longer period of time than a simple photo pin board – no matter how elaborate that photo pin board is. Users that are looking at videos are also much more engaged because they require them to look and listen.
When a user is watching one of your videos, they’re actively engaging with your content. When a user is just looking at a photo, they could be doing a hundred other things at the same time. In fact, many passive users of Pinterest probably watch television, listen to music or talk with friends or family members at the same time. Even if you create memorable content, a user that isn’t fully engaged is likely to forget about it as soon as they open up a new tab in the browser or turn their computer off.
Make Sure Your Video Content is Enticing
The video content you pin to your boards should have something about it, at least to your target audience, which makes it nearly irresistible. Cute puppies for pet lovers, beautifully decorated cakes for foodies – the content doesn’t matter as long as you know there are people out there that simply can’t resist clicking it. By creating content that’s immediately enticing to people you’ll get a lot more likes and repins.
Today’s guest post in Effective SEO comes to us from frequent contributor Marcela De Vivo. Marcela De Vivo is a freelance writer in the L.A. area. She’s written hundreds of articles ranging on topics from optimizing SEO to designing safe spaces for children.