Search Engine Marketing News Archives

Google Ditches Radio and Print Ads

February 18, 2009 / in (PPC) Pay-Per-Click, Google, Search Engine, Search Engine Marketing News / by admin

In the past few weeks Google announced that they were no longer offering Radio and Print ads. Just another reason why Search Engine Marketing is here to stay. The inventory that Google was providing for these services were on a remnant basis and when we approached clients that may have been opened to these advertising outlets, they were not confident that these inventory sources would help them reach their goals.

The services did not offer attractive pricing for clients that have used print and radio in the past. The fact that they were not able to get choice positioning was also a negative factor that could have contributed to the downfall of Google Radio and Print ads. It was a good effort on Google’s part to try to bring in more revenue, but the fact remains that Search Engine Marketing still remains to be the best ROI producers for most companies and businesses that advertise. This is simply why print ad revenue continues to dive down year after year.

What we thought was attractive about these two particular services was the reporting capabilities that Google so often emphasized. It is hard to measure these advertising sources and even with Google’s cool tools and gadgets, it was hard to correlate the results to the advertising.

The main lesson learned from this endeavor: Search Engine Marketing is the best bang for your buck.

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Microsoft Layoffs–What Does This Mean to SEM?

January 23, 2009 / in (PPC) Pay-Per-Click, Google, Microsoft, Search Engine, Search Engine Marketing News, Yahoo / by admin

Yesterday, Microsoft announced that it was laying of 5000 people from its workforce. Sure we can blame the failing economy, but many people are contributing this major layoff on the Window’s Vista operating system. While it has not been yet reported if any of the layoffs are going to affect the Microsoft Advertising division, it has been reported that they are looking to expand this division post-layoff.

Microsoft AdCenter has come a long way in the past couple years. One of the last major search engines to step up its advertising platform, I have to admit they are doing a great job of trying to keep up with Google’s advertising technologies. AdCenter has already surpassed Yahoo’s Panama system, which is often far more complicated and tedious to manage (try making bulk changes on the fly!!!).

Recently added to MSN’s arsenal is the desktop software (currently in Beta) that rivals Google’s Adwords Editor. Microsoft Advertising has also expanded it’s program to offer a more CPA-focused capabilities. While the advertising programs keep improving one thing that MSN should concentrate on is expanding its user-base.

eVolving Interactive uses MSN to bring in supplementary traffic for its clients. We have found that the inventory has consistently stayed low. I believe that MSN could be a leader in Search Engine Marketing if they did a better job trying to attract everyday people into using it’s search engine.

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Google Q4 Revenue Increases 18%

January 23, 2009 / in (PPC) Pay-Per-Click, Google, Search Engine, Search Engine Marketing News / by admin

In a time of economic distress, Google still managed to increase it’s revenue 18% from the previous year’s Q4, according to ClickZ’s, Zachary Rodgers.

The article mentions that CPC’s keep increasing and this is a sign that people are still clicking on Sponsored Links. This is not surprise to anyone that works in Search Engine Marketing (SEM). We have seen increasing prices for clicks especially on Google. We have yet to see any CPC’s decrease without campaign optimizations in order to adhere to best practices on increasing quality scores.

In fact, every day we have seen that we have been having to increase our bids to maintain results. The downside is that this affords advertisers even less clicks.

Of of Google’s SVP’s was quoted as saying, “If a recession caused less commerce to take place, that would adversely impact us and you’d see CPCs go down,

Are the Days of $.05 Clicks Over?

January 14, 2009 / in (PPC) Pay-Per-Click, Search Engine Marketing News / by admin

Pay Per Click advertising is probably one of the best marketing strategies to increase your ROI. Often times you hear that you can get clicks for $.05, $.10, etc., but for the most part those days are gone. Pay Per Click has become increasingly competitive and the longer you wait to jump into the game the more you are going to pay.

Some of the highest paying verticals include education, insurance, law, and real estate. Although these industries can be fairly pricey, these clients find that even at higher CPC costs, their Cost Per Acquisition (CPA) is still significantly lower then other advertising outlets (yellow pages, direct marketing, tv, radio, etc.).

Check out ClickZ’s latest stats on average CPC’s http://www.clickz.com/3632249
Знаком

Welcome to Evolving Interactive’s Blog

January 14, 2009 / in Evolving Interactive News, Search Engine Marketing News / by admin

Thank you for visiting our blog. The Search Engine Marketing world is always evolving and new strategies and methods are coming to the forefront by the time you figured out the latest news. Our analysts are always are staying on top of things and would like to share it with clients and people just interested in Search Engine Marketing, Search Engine Optimization, Social Media Optimization and even general marketing. We will be reporting on breaking news in the SEM and SEO world and even giving out tips from time to time.

If you have questions please feel free to posts and we will do our best to answer.

Cheers,

Evolving Interactive

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All posts in Search Engine Marketing News

Google Ditches Radio and Print Ads

Microsoft Layoffs–What Does This Mean to SEM?

Google Q4 Revenue Increases 18%

Are the Days of $.05 Clicks Over?

Welcome to Evolving Interactive’s Blog