By now you’ve had the week to recover from ringing in the New Year. Regardless of how you felt about 2013, you’re probably eager to make 2014 your best year yet. Maybe you want to improve your physical health, or try new things, or be better at staying in touch with old friends. If you are running a business, there may be a goal you’ve overlooked in the past. This year, you should resolve to improve your presence on the web.
If you’ve got a business, you’ve got to make sure customers can find you online. Ranking well in search results is as important to your business as staying healthy and happy is to your life. If you’re not diligent in achieving your goal of having a good online presence, it’s easy to slip and slide down the SERPs. Therefore, we’ve put together this list of 4 simple resolutions you can commit to this year to help customers find your business on the internet.
It’s a New Year and a New Google
In 2013, Google updated it’s algorithm to make it easier for searchers to find what they are looking for through conversational search. This means Google is getting more queries in the form of phrases and questions than in the past, due in part to the use of mobile phones in search. I’m not saying your most valuable keywords have lost value, far from it. The process of optimizing your site and web presence is in fact, more organic now than ever before. The context around keywords matter, and search engine bots are getting better at seeing through content without substance, link building for links sake, and more. Every time there is an update, another bunch of black hat tactics is laid to rest for good. So is the idea of tactics and strategies and plans. The goal in 2014? Have a better website. Have the type of website your customers want to see and engage with. Not sure where to start? Evolving Interactive offers a free consultation for your site, and we will let you know all of the ways you can improve in the rankings and grow your business presence online.
Name, Address, Phone Number (NAP) Consistency
You need to make sure your NAP appears consistently everywhere it is listed on the web. When all of you listings match, you should see an increase in your search rankings, especially if you are a local business vying for real estate in the coveted “7-pack” on the first page of the search results. You’ll need to go to every website that lists your business and double-check that the NAP is correct. On almost every site for local businesses, there is a way to claim and manage your page, adding more information to enhance the listing.
Content is your most important concern going forward. This includes the basic information you provide to customers. Are you a restaurant? Include your menu on your website. Are you a plumber who provides 24-hour emergency services? Display that prominently on your homepage. Beyond the basics, you’ll also want to regularly generate content. Every time search engines index your site, they take note of how often your site is being updated with valuable information. Your positioning in the index will be impacted if you are adding great content to the site regularly.
Regular updates to your site looks good to search engines, but more importantly it is good for customers. If you are regularly providing new and valuable content, customers will become regular visitors to your page and would likely share any useful or interesting information with others. You can set a low, attainable goal for yourself to get in the habit of updating your site. Start with a goal of writing 1 new post a week. After a month, see if you can increase it to 2 posts a week, then 3, and so on.
Notice I didn’t say “link building.” Trying to simply get links is not very helpful in the post-Penguin SEO world, but building good relationships within your industry will always be valuable. If you meet or exceed your content creation goal, you might end up with more blog posts than you necessarily need for your own page. This is a great problem to have, and you can try to get your post on another relevant site. This will allow you to communicate with even more customers to help your business grow.
It’s good to know what your competitors are doing to reach customers. There might be some methods you’ve overlooked, or you could be inspired to try a whole new idea based on what you see working for others in your industry. Doing competitor research can be a little tricky, but there are tools out there to help you, and SEO specialists that can help you. Whatever you need to do to give your business a boost in this area can only benefit you in the next year.
These simple steps are crucial to helping your online rankings and will help place you in front of customers looking for your services. It’s possible that you don’t have the time or manpower to keep up on all of these concerns month-to-month. If that’s the case, there are agencies, such as Evolving Interactive, who are there to help you meet your SEO needs. If you’re a small- to medium-size business owner, it can’t hurt to contact us to learn more about improving your search engine rankings can help you succeed in 2014.