SEO You Should Know – Let's Talk About Links
Of all of the various SEO strategies, link building shares time between being the most tedious and frustrating, or the most effective and rewarding. In most cases, it is all of the above. Link building is the on-going process of reaching out to other sites that share interests or subject matter with yours, and having them link back to your site. I liken it to having one of these sites “Like” or “+1” your site, in that it is essentially a vote from one site to another, to be taken into consideration by both search engines and searchers.
With this in mind, the benefits of effective link building are great. The more “votes” you have pointing to your site from relevant sources, the better. Search engines tally these votes and factor them into their algorithms when sorting sites in search results. The sites with the most links from the most relevant, authoritative sources will appear at the top. In the case of searchers, you want to put your site out there as best you can. So if they can find out about you through a search engine query, fantastic. If a potential customer finds your website through a partner site linking to you; equally fantastic.
At Evolving Interactive, our SEO analysts have developed the foundation for effective link building strategies that we put to work for our clients. We personalize each campaign, attaining the links that are most suitable for our client’s respective industries. Over the years, we have honed these strategies to understand which links are the most effective, and yield the best results. There are several ways to get a valuable link to your site. Here are a few examples of the links that will help boost your sites visibility and page rank.
As every industry has its experts, there is no shortage of places to find valuable updates and opinions on any subject. Search for the people making the updates in your industry, and follow their blogs. After reading a few of their posts and joining in on the conversation, send the author a message asking if you can write a guest blog post. This is mutually beneficial, as they will get a fresh perspective and some new content for their blog, and you will have the opportunity to link back to your site. The author may not always agree, but some will, and it is a good idea to build your relationship with these bloggers by swapping guest posts. Even if your guest blog post is rejected, many of these blogs have comment sections that will link back to your site, so join in on the conversation.
If you have a product or service to promote that has topical or current value, you can write and submit a press release. Many sites accept press releases, and this can be a good opportunity for a link back to your site. Most press releases are informative with a promotional element, and this line has to be walked carefully. The type of sites that will receive and post a press release will be high in value, with expert resources, so it is a valuable target in a link building campaign.
Quality over Quantity
There are thousands upon thousands of sites that will provide you with free links that can incrementally boost your page rank. It’s a good idea to submit to these types of sites that are relevant to your industry. However, 100 links from these types of sites won’t be as valuable as one link from a high ranking site like The New York Times or a .gov. Spend time searching for link opportunities from high ranking sites. They are much more difficult to get, but will make your website look like an authority to the search engines and its users.
Link building is an ongoing process, and takes a lot of patience and organization to be really effective. It is one of the most important aspects of SEO, and professional SEO’s never stop searching for ways to improve and expand their link building strategies.