Archive for February, 2009

In the past few weeks Google announced that they were no longer offering Radio and Print ads. Just another reason why Search Engine Marketing is here to stay. The inventory that Google was providing for these services were on a remnant basis and when we approached clients that may have been opened to these advertising outlets, they were not confident that these inventory sources would help them reach their goals.

The services did not offer attractive pricing for clients that have used print and radio in the past. The fact that they were not able to get choice positioning was also a negative factor that could have contributed to the downfall of Google Radio and Print ads. It was a good effort on Google’s part to try to bring in more revenue, but the fact remains that Search Engine Marketing still remains to be the best ROI producers for most companies and businesses that advertise. This is simply why print ad revenue continues to dive down year after year.

What we thought was attractive about these two particular services was the reporting capabilities that Google so often emphasized. It is hard to measure these advertising sources and even with Google’s cool tools and gadgets, it was hard to correlate the results to the advertising.

The main lesson learned from this endeavor: Search Engine Marketing is the best bang for your buck.

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Many businesses invest hundreds if not thousands of dollars into their websites, hoping that it will generate sales and leads. Far too often, pros in Search Engine Marketing come across websites that, plain and simple, are not conducive to maximizing their business goals. Here are some quick tips to help enhance your user experience that should result in an increase in conversions.

  1. Calls To Action — Sites that lack calls to action tend to receive a lower conversion rate than ones that plaster their website directing searchers to actions. It could be as simple as adding buttons that say, “Sign Up Now,